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Managing Communication Expectations
It is difficult to think of a single segment of the economy that has not been dramatically improved by technology. I have spent my real estate career, and work in law prior to that, developing a tech stack to help me organize and optimize. For needs large and small,...
Helping to Demystify Social Media
I've been investing heavily in marketing over the past few years and I wanted to take a moment to talk about how to demystify social media. I was hesitant to even start a blog a few years ago. My husband who is a technology marketer, encouraged me to start publishing...
Buying and Selling in the Age of Coronavirus
Since the warnings about the coronavirus, a virulent virus rapidly spreading across the globe emerged, the real estate industry has been tasked with finding a way to prioritize public health while continuing to help clients buy and sell properties. Ten days ago...
Coronavirus and the Future of Real Estate
Simply connecting a buyer and seller in a digital marketplace cannot address the many challenges and complexities of the real estate sales process.
The Difference between a Travel Agent and a Real Estate Agent
Simply connecting a buyer and seller in a digital marketplace cannot address the many challenges and complexities of the real estate sales process.
Winning the Seller’s Heart and the Home of Your Dreams
Many home buyers find it surprising that building personal rapport with the seller of a property can actually make a meaningful difference in winning or losing the home of your dreams. Most buyers assume that price is the only thing that really matters for sellers and...
Should Home Sellers Beware of iBuyers?
A new real estate business model has emerged over the past several years that is creating confusion and fear among home buyers, sellers, and real estate professionals. Under what is known as an iBuyer or ‘Instant Buyer’ model, Start-up companies and established...
Details of Closing a Home Purchase
The details around the process of a home purchase can seem daunting. Especially for first time buyers, the legal requirements and seemingly arcane group of vendors to work with is particularly confusing. With a bit of knowledge and an experienced real estate agent,...