I’m a third-generation native of Berkeley. I focus on single-family residential listings in the Berkeley, Albany, El Cerrito, Kensington, and Oakland areas. I leverage my deep knowledge of the local community to help each of my clients achieve their financial goals. My proven process for buying or selling real estate starts with an actionable plan. A succinct understanding of your goals is followed by a quantitative analysis and a comprehensive marketing strategy. I walk you through the process step-by-step, and stay closely in touch at every stage before, during, and following the transaction.
Keep reading to learn more about The Method.
I take a consultative and analytical approach to help you realize your goals. I begin every relationship with an individual meeting to establish an understanding of your specific needs. Establishing a time line is the next step towards a successful real estate engagement.
I am acutely aware of market conditions, the real estate transaction life cycle, and how to present a competitive offer for both buyers and sellers. I employ modern data analytics techniques to provide each client with the most current information to inform their real estate transaction process.
FINDING YOUR IDEAL HOME
The Bay Area is a wonderful place to live, work, and play. I have a great historical knowledge of the unique neighborhoods, schools, and districts. I care greatly about our local communities and I work to help evaluate which neighborhood best suits the needs of each individual or family I work with.
I help you to understand nuanced market conditions, explaining the real estate transaction life cycle, and advise on how to present a competitive offer.
SELLING YOUR HOME
The reasons to sell your home are varied – relocating for a job opportunity, downsizing and relocating to a more walkable neighborhood, or simply falling in love with a new dream house. I prepare an in-depth market analysis followed by a detailed go-to-market strategy, with advice for adding the most value with the greatest return of your investment. I bring my experienced team of landscapers, painters, house cleaning services, and home staging consultants to make preparing your house easy and ensuring the best financial results.
I perform a market segmentation analysis for each client to determine the likelihood of achieving the desired outcome based on comparable property sales within a given radius of your chosen property. I look at a range of comparable properties and assess the appropriate offer and listing prices to get you the best value for your home.
Each client I work with is given free access to the most cutting edge technology platforms that give them daily updates regarding properties on the market that meet their individual buying or selling criteria. I encourage you to register for a listing search and begin getting free notifications on homes that might be interesting for you.
As a lifelong resident of the Bay Area and a mother of two teenage school children, I have deep community connections and a wealth of knowledge of the surrounding area including schools, rental regulations, zoning restrictions, and many other factors that will be relevant to each client’s living situation following their real estate transaction.