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Is Now a Good Time to Buy or Sell Real Estate?

While uncertain market conditions may give pause to some buyers and sellers, they can actually present an opportunity for those who are willing, able, and motivated to make a move.

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Buying in a Seller’s Market

Purchasing in a housing market with limited inventory and many competing buyers can be daunting and discouraging. This environment is known as a seller’s market where the seller has pricing power due to a large amount of demand from prospective buyers. Even as the real estate industry undergoes a shift to more virtual practices due… Read more »

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Helping to Demystify Social Media

I’ve been investing heavily in marketing over the past few years and I wanted to take a moment to talk about how to demystify social media. I was hesitant to even start a blog a few years ago. My husband who is a technology marketer, encouraged me to start publishing my insights on the real… Read more »

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Winning the Seller’s Heart and the Home of Your Dreams

Many home buyers find it surprising that building personal rapport with the seller of a property can actually make a meaningful difference in winning or losing the home of your dreams. Most buyers assume that price is the only thing that really matters for sellers and there is little else to be done to influence… Read more »

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Should Home Sellers Beware of iBuyers?

A new real estate business model has emerged over the past several years that is creating confusion and fear among home buyers, sellers, and real estate professionals. Under what is known as an iBuyer or ‘Instant Buyer’ model, Start-up companies and established players in the real estate industry are purchasing houses directly from property owners.